Creating and maintaining social media profiles matters when it comes to ensuring you keep your blog awesome and running smoothly. The most recent hottest place for bloggers to promote their content is Instagram. Many struggle with trying to find a way to grow their Instagram following though, and that’s why I have written this post today. I want to share 5 ways to grow your Instagram following so that you can succeed in having another social media platform that works to promote your content.
Play on Emotions
People love to have their emotions played with and no I don’t mean this in a bad way. Photos that you share on Instagram should hit an emotion of some sort so that people will click that little follow button and keep up with your Instagram account. People are usually driven to follow someone on Instagram if the following emotional responses are triggered:
- Ability to relate to the photo and caption provided.
- Desire to leave a comment with their opinion on the topic.
- Compassion to follow you along on your journey.
While there are many emotions you can play on when it comes to human beings, be certain that you try your best to tug on the right emotions. If you want to grow your Instagram following then you need to play on positive emotions of empathy, compassion, happiness and memories.
Use Terms that Compel Clicks
Terms like “on the blog” or “check it out”, even “double tap if…” are all famous terms utilized on Instagram that compel the user to like, comment or re-post on Instagram. These terms have been used for blogs to build their brand too, so it’s no wonder they work well to grow your Instagram following. Be certain to think about what words work to gain your interest to double tap that Instagram photo and use those words with every upload.
Create Beautiful Photos
Instagram is a photo driven community and with that comes the responsibility to create beautiful photos. It’s best to make sure that all of the photos you upload to Instagram have great lighting, a perfect background and look almost real. The people who get the most growth out of Instagram have a pretty decent photography skill alongside the use of those terms that get clicks. Perhaps figure out the best settings for the camera you use to ensure those photos grab the attention of Instagram users.
Interact, Engage and Be Social
Last, but certainly not least you need to start engaging on Instagram by being social on a daily basis. We all focus on Facebook and Twitter, those are easy services to be active on, but you must remember the key to growth within your Instagram account is to be as interactive as possible. Make it a goal each day to like at least 25 photos on Instagram and comment on at least 10. Sure that number is low and can be increased in time but starting with a lower numbered goal will allow you to reach this goal and increase as you are able to do so. It’s vitally important to remember that growing your Instagram following means you have to use all of these tips I shared today combined with being active on the Instagram platform.