Recently, our family went to visit The Enchanted Village at the Jordan’s Furniture store in Avon. The Enchanted Village is a group of fully decorated holiday scenes with dozens “magically” animated figures.
Here’s a little history on the Enchanted Village:
The Spirit of Boston’s Holidays
Throughout the 1960s and into the 1970s, Jordan Marsh displayed the Enchanted Village in its Downtown Crossing store. The heart-warming display quickly became an integral part of New England’s seasonal celebrations. Until 1972, when Jordan Marsh closed the display, a trip to The Village was a traditional event.
A Tradition in Jeopardy
The Enchanted Village remained closed from 1972 until its rebirth in 1990. Then, in 1998, when Macy’s purchased Jordan Marsh, the Village was sold to the City of Boston for a City Hall Plaza display. In 2003, a lack of funding forced the Village to move to the Hynes Convention Center. By 2006, Boston stopped displaying The Village altogether. In 2009, the Village was put up for auction.
A Local Custom Continues
Jordan’s Furniture purchased the surviving pieces of the Enchanted Village at auction in May of 2009 and restored the vintage collection to its former glory. The Village is on permanent display here in Avon, and is open for all to enjoy during the holiday season. Whether you’re reliving your youth or starting a new family tradition, Jordan’s hopes your holidays are as enchanting as the Enchanted Village.
I went to see it with my family at the Macy’s store a few times back in the 90’s and then I went once or twice when it was set up on City Hall Plaza. In 2010, when they announced that they were going to house the display at the Jordan’s Furniture store in Avon, I was psyched. The store is only about 20 minutes from my house and that meant that my kids were going to get to grow up seeing the really cool Christmas attraction.
Every few minutes they make it “snow” by blowing lots of bubbles. The kids loved that.
A certain someone didn’t want to cooperate when I asked him to pose for a picture.
The best part is that visiting the Enchanted Village is free! They do have some other attractions that cost money like an indoor skating rink, a laser light show and the MOM (Motion Odyssey Movie) ride, which is showing a 20 minute version of the Polar Express in 4D. I think all of the other attractions are $5 per person. Plus, during certain hours, you can visit with Santa there.
Enchanted Village Hours effective through January 5, 2014:
Monday – Friday 11 a.m. – 8 p.m.
Saturday 10 a.m. – 9 p.m.
Sunday 11 a.m. – 6 p.m.
Closed Thanksgiving and Christmas day
Jordan’s Furniture is located at 100 Stockwell Drive in Avon.
PS – I worked at that store a lifetime ago and it was one of the best jobs I’ve ever had.